Nestle Strategic Management and Swot Analysis - 1862 Words

1. Introduction This report is going to analyze the company of Nestlà © to into the Singapore market. It is going to introduce company and country background, after that it will analyze the company of Nestlà © and Singapore market by using SWOT analysis, PEST analysis and Porter’s 5 Forces. Finally, it will have recommendation and conclusion to follow it. 2. Company background Henri Nestlà © founded Nestlà © in 1866 in Switzerland. It is the largest food company in the world. Some of products are produced from Nestlà © include baby food, coffee, dairy products, ice cream, pet food, etc. Nowadays, Nestlà © has more than 400 factories around world and its operation is also in 194 countries. Nestlà © has been the world’s most profitable†¦show more content†¦PEST analysis is an important framework that provides the organization s overall view of the business environment. Firstly, it can identify the external factors that might change in the future. Secondly, it helps to reduce the impact and effect of potential treats to the organization. Finally, it enables to assess the impact of national and global access to new markets. From the below table 2 that shows PEST analysis of â€Å"Singapore†, after that there is going to explain in detail how each of these factors impact on Nestlà ©. Table 2: PEST analysis of â€Å"Singapore† Political Since independence has not been political violence. High level of transparency and accountability in the business. Law can have a mandatory sentence, only the judge without a jury. The World’s second of the best protection of intellectual property. Bureaucracy in business at least place in Asia. Economic GDP ranking the global top 10. Top 3 in the world for foreign trade and investment. Unemployment rate at 2.1%. Income inequality. The currency exchange rates have been increasing. Socio-cultural English, Malay, Mandarin and Tamil. Chinese, Malay, Indian and Indo-European ethnic origin. Buddhism, Taoism, Hinduism, Islam, Protestantism, Catholicism, Judaism, Sikhism. An average about 4 people in a family. 5,312,400 populations. Technology Asia’s most network-ready country.Show MoreRelatedNestle Swot Analysis1652 Words   |  7 PagesNestle SWOT analysis Table of contents Name of Contents page number Introduction 3 About organization 3 SOWTRead MoreMGT 599 Case 3 Internal Analysis Kraft Foods Essay examples1358 Words   |  6 Pagesï » ¿ TUI UNIVERSITY Module 3 Case MGT 599 Strategic Management Dr. Nanette Metz Executive Summary Kraft Foods is the second largest consumer packaged food and beverage company in the world with revenues of approximately $19B. After 110 years Kraft Foods has excelled as an organization and become a well recognized household name. 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